Wilbert Funeral Services

Transformit, Gorham, Maine, United States

Wilbert Funeral Services wanted to maintain its reputation for award-winning exhibits, but at a lower cost: both initially and per-use. Triad, the designer/constructor, wanted to reduce the carbon footprint of the exhibit’s construction and use. A major part of Wilbert’s show expense had previously been the shipping and drayage of burial vaults weighing several thousand pounds each. The client also wanted an exhibit that could be easily reconfigured for booths of different sizes. Triad’s design solution was to create Information Pods, which would allow Wilbert to send fewer actual products to the show.

To create a dynamic appearance for the Information Pods, distinctly shaped tension fabric structures were incorporated into their design. The tension fabric structures used were Ariels, rented from Transformit’s Dream Spinners collection. Having a unique crescent-like shape, the 16' tall structures provided the character desired for the pods. Each Ariel structure was integrated into a base that included a large product display counter with double-sided graphics that were cut to a specific shape to complement and enhance the fabric structures. Theatrical lighting was used from overhead trusses to colorize the white fabric structures to match the color scheme used on the graphics and give each pod its own distinct appearance.To offset the reduced amount of product sent to the show, the exhibit incorporated a presentation theater, using a 9' by 12' Transformit Projection Screen II.